Training is vital Training must be

piloyniloy03@gm

have caused significant headaches for firms seeking totransfer personal data out of the European Union. It is an aspect of dataprivacy that has witnessed substantial change in recent years. In July 2020,the European Court of Justice ruled the existing Privacy Shield arrangement fordata transfers between the EU and US to be invalid. Since that decision, knownas Schrems II, both jurisdictions have been seeking an alternative mechanismthat is GDPR compliant. A new Data Privacy Framework was approved by the

European Union in early July. While welcome, it remains to Brazil Telemarketing Data  be seen whether this will be subject to similar challenges from privacyadvocates as was the case with its two predecessors. In the interim, companieshave had to find alternative approaches, such as the use of StandardContractual Clauses (known as SCCs)***. For firms trading with the UK, theBritish Government has indicated its intention to streamline certain aspects ofUK GDPR with the ambition to make current rules less burdensome for

businesses ****. How to Stay Informed About Data PrivacyMany marketers are struggling to keep pace with this rate of change,particularly those in SMEs who may not have access to the same resources asteams in large multinational firms. It is worth reminding ourselves that datacompliance is an ongoing journey. The initial priority is to get the basicsright. With that in mind, a number of aspects are crucial as part of anyeffective data privacy culture within a company.