SERPS Favor Schema Markups and Rich Snippets

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Digital marketing is undeniably reliant on SEO (Search Engine Optimization). In 2020, you’ll need to do more than choose target keywords and use image alt text to bring in web traffic. Yes, you still need to use SEO best practices, but you’ll now have to take it a step further and create rich snippets with Schema Markups.

A rich snippet contains microdata, called a Schema markup, that clearly tells search engines what each web page is about. For example, when you enter “coffee maker” into Google’s search bar, which of these results Country Email List do you think people are more likely to click on:



A clear product description, price, customer rating, and reviews
An unclear meta description pulled randomly from the page, no rating, no price, no information
If you guessed the first option, you are correct. In 2020, all of the major search engines, including Google and Yahoo!, recognize schema markups and rich snippets when pulling up SERPs (Search Engine Results Pages.