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A new tech change has been the topic of much debate for marketers: pushing products to the Google Marketplace. Opponents argue that they’ve invested a sizable sum into building a captivating website reflective of their business’ branding and identity. Pushing products to Google removes the opportunity for visitors to marvel at their perfectly packaged site. The result? A significant drop in web traffic.
You’ll have to look beyond this metric to see the bigger picture here. Do you want to make sales? Or do you want to have a highly-visited website? Of course, you want sales, but you don’t one one-off sales, you Buy Bulk SMS Service want repeat, loyal customers, which is why you created the gorgeous website, right? Right.
Instead of regarding the Google Marketplace as the death of your website, think of it as another channel to bring awareness to your brand. While other brands vacillate on the prospect of pushing products to Google and losing traffic, you can jump in and list your products, get sales, and grow your brand.
The fact that you can list your products to sell through Google in just minutes makes it an easy (and free!) marketing tool that you can’t afford to ignore.
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