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Attention to sustainability Attention to sustainability is growing rapidly and brands need to act fast to stay relevant and competitive. The sustainability factor refers to a situation in which customers look for brands that produce in an ecological way, to preserve the environment and encourage recycling. In recent research by the Harvard Business Review, 65% of customers say they prefer buying products from brands that adopt sustainable behaviors. The focus on “green shopping” is a clear indicator that eCommerce brands that prioritize environmentally friendly practices will dominate the market in the coming years.
The ecology and sustainability factor Buy Bulk SMS Service in a product influences the choice of many customers today. The biggest eCommerce brands have already started planning to implement more sustainable practices in their business. For example, the world's leading eCommerce company, Amazon, has committed to net zero carbon emissions by 2040. It is important to demonstrate attention to sustainability also through the packaging : customers love the visual aspect of the packages. You can use them to personalize the purchase and to represent your brand even more. Use environmentally friendly materials to create your product packaging and underline once again your commitment to sustainability.
The value of videos The recent statistics elaborated by Smart Insights are clear: images and videos are fundamental elements to capture the attention of users and get their interest. on eCommerce and on social media with links to the eCommerce. It is estimated that in 2022, 80% of data traffic worldwide, especially on mobile, will be absorbed by videos. Without a doubt, this is the format preferred by users and we will need to invest even more in video now. So let's see the main video marketing trends for 2022 : 360° videos : This type of video has a +46% video completion rate compared to regular videos and a +300% click-through rate compared to classic ads (Omnivirt) Purchasable.
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发表于 2023-7-23 19:32:14
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