Through your investigation you will

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Operates in the B2C with the right adaptations and the right customization you can still use them profitably. Always remember that the categories on which you want to obtain information are: the professional and personal spheres of the interviewee, his cultural background, his objectives in making a purchase and the reasons that drive him to make it, the research process followed and your shopping preferences. The main rule in carrying out the interview both in the B2B and B2C fields is always to ask the reason for the answers provided. Through these interviews you are trying to understand your client or potential client, their goals

Their behaviors and the motivations that drive them to mobile number list act in a certain way. However, people are not always inclined to reflect on their own attitudes and often fail to motivate them. This is why it is important to encourage them to reflect on each response provided. The "Why" Rule The first suggestion we can give you during an interview for the creation of your buyer personas is that practically every question we have indicated should be followed by a "why". Through this question it is possible to understand people's behaviour, their goals and what drives them to affirm, say or do one specific thing rather than another . It may not be easy for them to respond sensibly.




Reassure them of the great job they are doing. be able to determine: Where customers find new products (from friends, on social media, via a search engine, etc.), giving you insight into which channels to place your ads best, or which social networks your brand needs a presence on strong Which publications your customers read , and you can determine in which press outlets you want your brand to be mentioned Emotional reasoning, why your target loves particular categories of products . Keep in mind that most customers buy based not only on price, but also on emotion Understanding the.