When readers are impressed

PrisilaBS

I know that the post will need to be well researched. I know that the post should be optimized for search engines. But why should my readers care? The purpose of the so what part of this exercise is to frame the features the things you care about to create a narrative that serves your readers. Here s an example – Here s the goal of this blog post After reading this blog post, you ll learn how to write a killer blog post yourself. So what? – If you can write a killer blog post, you ll impress your readers. So what? –  they will want to stick around. They ll likely bookmark your blog to come back to later, and they might even sign up for your email list So what.

Don t you want to grow your audience and your email list? You can do that by photo editing servies writing killer blog posts So what? – Well, once you have an audience and an email list, you ll be able to sell something to your audience and subscribers… like an online course, a digital product, or a coaching session, perhaps? So what? – I mean… c mon dude, isn t that the entire point of starting a blog? To have an audience and make money by selling something? So what? – For real? If you re not building an audience and selling something, why the hell do you care about writing blog posts.



Get out of here And there you have it—the Goal – So what exercise courtesy of Ann Handley and yes, that s what I actually wrote in my blogging notebook before I started writing this post. Basically, keep asking so what until you vet exhausted yourself. Once you have, you ll know exactly what your blog post should be about, and exactly what you ll need to convince your readers of.