Live AproxiMe: expert presents strategies to

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The director of OQVestir and member of the Curatorship and Planning Board of E-Commerce Brasil, Rodrigo Maruxo, was the guest of this Thursday's live (29) of the AproxiME series – produced by Correios to support small and medium-sized entrepreneurs in this challenging time. Based on the theme “Managing a business: from sales to operations”, the business excellence specialist explained the step-by-step process for building and consolidating a virtual business.

The Correios Blog selected three tips from  Phone Number List  the author of the book “The Magic of Excellence and Sales” for those who want to grow in the e-commerce universe.

See yourself as great

Doing your homework well, regardless of the size of the business, is one of the secrets to being on par with the big guys, according to Maruxo. “Seeing yourself big and acting with excellence, even if you are small, can make any business successful”, he guarantees. But, before starting work, the head advises that the entrepreneur locates his business, defining which e-commerce model will be adopted: B2C, B2B, B2B2C, C2C, B2E, own market place, pure seller or social commerce.



Do you know who your customer is? According to Rodrigo, knowing what the customer likes or doesn't like is one of the basic requirements for any entrepreneur. “By knowing who the customer is and their profile, it is possible to direct their experience and, thus, attract them to other purchases”, he highlights. One of the ways, according to the expert, is to create a persona for your online store, a fictional representation of the ideal customer, and understand their journey within your e-commerce.

Practice excellence

To differentiate yourself in the market, the expert highlights that it is necessary to do more than what the customer expects. “Establishing methods of continuous evolution, such as PDCA (plan, do, check, act) will ensure that your company is constantly “reviewed” and avoids more of the same”.

Another point of attention is service: the most important thing, according to him, is not to have several channels, but to provide good service, even if it is through one or two. “Take a close look at your customer service team, they must be judicious, take care of deadlines and master the Portuguese language. Spelling errors can compromise the credibility of your business”, he warns.

By managing businesses in this way, according to him, both small and large e-commerce companies will be in a position to practice excellence, which for the specialist, should become a philosophy of life.