Facebook Ads or Instagram Ads: which is the best platform for your company?

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If you work in digital marketing, you know that it is essential  to invest in social media to have a successful campaign . But, sometimes, there may be doubts when choosing the best tool to achieve your desired results. For example, when advertising, would you go with Facebook Ads or Instagram Ads?

Depending on the strategy plan made, their Phone Number Data performance will be very different. Therefore, understanding the differences, advantages and disadvantages of these platforms is essential when deciding where to invest.

If you want to learn more about this subject and want to discover the best strategy between Facebook Ads or Instagram Ads for your company, keep reading!

What are Facebook Ads and Instagram Ads?
These are the two resources used to develop ads on the social networks Facebook and Instagram. Both are part of the same organization, Meta Platforms (Formerly Facebook), which owns the world's main social media platforms . But, each one has its own characteristics.



Facebook is a network with a more information-oriented use. It is common to have long, explanatory texts, whether from users expressing their opinions, or from brands talking about their products and/or institutional performance.

The audience is mostly adults. According to a survey conducted by Statista Research Department , around 28.4% of users are between 25 and 34 years old, while another 25% are 45 years old or older.

Instagram is much more visual and quick to consume. There are several resources to keep you entertained, such as story, explore, feed, reels, among others. Therefore, it is important to know how to capture the audience’s attention.

He's actually quite young. PewResearch carried out a study that shows that 55% of its users are between 18 and 29 years old . They tend to consume content a lot, sharing and engaging a lot.

But, if you understand that these two tools do not meet your needs, you can also use Google Ads .

Similarities and differences between Facebook Ads and Instagram Ads
Now that you know the characteristics of each network, the time has come to understand where they are similar and what sets them apart. As they belong to the same group, there are some important similarities between them . You can see this in the following characteristics:

daily consumption of platforms;
visual dissemination;
sharing between followers/friends;
different media formats for consumption.
But even so, Facebook Ads and Instagram Ads have differences. Facebook is best suited for those who have a mature audience, well segmented and involved in the social network's internal communities. Instagram is recommended for companies with younger and more engaged customers.

So, to know which one to choose, the best thing to do is understand the intention of your strategy. In the table below we see when it is recommended to use each of them.

Facebook Ads: Commitment, Relevance, Segmentation, Profile search, Direct actions;
Instagram Ads: Approaching the public, Involvement, Engagement, Brand recognition, Viralization.
However, in both you can direct your campaign to different places, including promoting your e-commerce , for example. But to do this, it is important to know your target audience well to be able to segment and reach the right people, in order to improve your results.

Furthermore, these platforms are much more consumed through smartphones. According to the Brazilian Internet Steering Committee ( CGI.br ), 58% of Brazilians access the internet only via cell phone . In other words, it is important to take into account that your CTA is responsive and adapts to mobile.