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Reputation management is one key aspect of any business, and email marketing does play a major role in positive online reputation management. Conversely, purchasing lists can have severe implications on the credibility and reputation of your business by affecting its reputation management.
Basis of Reputation Damage
Using purchased lists might damage reputation in several ways, including:
Marked as Spam
If you are emailing non-opted-in targets or those who haven't subscribed to receive emails from you, they will more than likely mark you as spam. That could affect your sender reputation and deliverability of hindering your emails getting to the target audience.
Unsubscribe Requests
Purchased lists often contain email addresses of those who Buy Email Database List don't have much interest in your businesses or products. When you email them coldly, they are more likely to unsubscribe or report your emails as spam-negative reputation taught.
Complaints and Reviews
The frustrated recipients may give negative reviews or complaints on the social media sites or review platforms, which negativity affects your online reputation.
Legal and Compliance Issues
There is also a legal and compliance issue with using purchased lists:
Non-Compliance to GDPR and CCPA
Bought lists can easily violate the GDPR/CCPA regulations and might be liable to heavy fines and even legal action upon the courts.
CAN-SPAM Act Violations
Using purchased lists for sending unsolicited emails to people who have not opted to receive your emails is considered a violation of the CAN-SPAM Act and may lead to some serious legal consequences, apart from resulting in fines.
Moving Away from Purchased Lists
Rather, one must build the organic email list through the following alternatives:
Opt-in Forms
Use opt-in forms on your website, social media, or landing pages to collect email addresses of people who are interested in your business or products.
Referrals and Word-of-Mouth
Encourage happy customers to refer friends and family in return for incentives or rewards.
Content Marketing
Create high-quality content that resonates with your target audience, who will ask for more by opting in for emails from you.
You can avoid bought lists and instead build up your organic list to maintain your reputation and be in good books with the law, building trust with customers in the process.
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