It’s easier to think from the user’s perspective

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Persona uses a variety of information to create a very detailed profile for a fictional character.The deeper the details, the more realistic the portrait will be. Thinking about products that solve the problems and meet the needs of personas can lead to meeting even more user needs.In other words, setting personas is effective in improving the accuracy of the user's perspective. It is not possible to think of effective measures only from the perspective of the company conducting marketing.By thinking from a user's perspective.

What if I were in the position of using the service?'', it becomes Bosnia and Herzegovina Phone Number List easier to grasp latent needs. It will also be possible to consider marketing measures that are user-friendly, such as presenting the benefits that users will receive and ways to solve problems.Side note: Persona marketing is not old.Even in modern marketing, persona marketing cannot be said to be old, and its use is actually increasing. This is because compared to other marketing methods, persona marketing allows you to explore the deep psychology of consumers and directly reflect it in your business.As a specific example, let's consider the case of an apparel brand that is developing a new market. Let's say this apparel brand is targeting middle-aged and older women as a new target.




In this case, for a brand to be successful, it is essential to understand the lifestyle, values, and fashion consciousness of its target audience of middle-aged and older women.By using persona marketing, you can develop products and advertising strategies based on this information, allowing you to develop products that target customers and convey messages that resonate with them. In this way, persona marketing is not only old, but also a necessary method in modern business situations.