I have talked about what kind of consumer

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This information is essential to increase the validity and reliability of the research and support the interpretation of the results. The main elements that marketers who want to understand trends must check when analyzing market research results reports are as follows: 1. Number of survey subjects (Sample Size) It is important to specify the total number of consumers surveyed. This plays an important role in determining the representativeness and statistical significance of the findings. As shown above, if the data is from one country, a survey of at least 2,000 people is essential. 2. Investigation period Being clear about the time period over which the research was conducted helps you take into account the impact external factors, such as seasonal factors or market changes, may have on your results.


A survey conducted in the summer or a survey conducted in the winter may have Cambodia Phone Number Data an impact if it is a market survey related to food. 3. Response Rate Indicates the percentage of participants who responded to the survey. This is an important indicator in judging the quality of the investigation and the reliability of the results. Most reports only list the number of survey subjects, but if they also included the response rate, it would be really reliable information, right? This goes without saying, but it would be best if the margin of error was also included. 4. Demographic information It is important to include demographic characteristics of participants, including age, gender, location, and income level. This information helps you interpret results and provide insights into specific market segments. Of course, in most cases, even if age, gender, and region are listed, income level is rarely listed. However, if income level is listed, there is a possibility of dividing into real segments. 5. Research methods Specify how the research was conducted (e.g., online survey, phone interview, in-person interview).




This will help you understand the methodological strengths and limitations of the study. Of course, if you go for a face-to-face interview, there will be fewer parameters, but it will be more helpful in discovering the customer's intent. So far,  research results you need to find in order to understand trends, how market share based on sales volume, sales, and profit and loss should be interpreted differently, and whether a company called GFK is providing really good market share. In the end, I think the reason why people spend a lot of money to conduct consumer research or purchase reports worth tens of millions of won is because of the marketer's desire to discover the customer's intent and provide a product or service that fits that intent. I hope this article will be of some help in discovering and analyzing data.