Difference from cold read

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Unlike hot leads who are highly interested in your services, we refer to leads who have little interest in your products or services as "cold leads."Taking BtoB software as an example, a cold lead is ``a situation in which someone is not considering implementing a specific service, but somehow becomes a lead through materials on a service site.''In the first place, they have little interest in your product or service, so you need to constantly contact them through e-mail newsletters, free webinars, case studies, etc. to attract their interest.

Difference from warm leadA "warm lead" is someone phone number list who is more interested in a product or service than a cold lead, but is not as close to purchasing as a hot lead.Taking BtoB software as an example, a warm lead can be said to be ``I'm thinking about purchasing software, but I haven't narrowed down my options yet, so I'm checking case studies and prices here and there.'' MasuA concrete purchase decision has not yet been made and "one more push" is needed from the company.3 benefits of acquiring hot leadsFrom here, we will explain the benefits of why acquiring hot leads is important in the following order.3 benefits of acquiring hot leadsBenefit 1 Improved sales and profitsAdvantage 2: Reduction of operating costsBenefit 3: Improved operational efficiency of sales departmentAdvantage 1 Improved profitsThe first benefit is increased profits. Hot leads have a high purchase intent, so they are more likely to purchase your product or service than warm or cold leads.





When conducting sales promotions and sales for leads, if you focus your approach on hot leads with a high desire to purchase, you can reduce promotional costs and induce them to purchase, leading to increased profits.Advantage 2: Reduction of operating costsThe second benefit is cost reduction. Hot leads have a high level of interest in products and services, so they tend to respond more easily to sales pitches and turn them into business negotiations. Compared to walk-in tele-appointments where you build a relationship from someone who has no interest or interest in anything, you can expect to make purchases with less sales approach. By focusing your sales on hot leads, you can conduct more efficient sales activities with fewer resources.