AdWords dynamic remarketing coming soon

mrehsanul8

Banners displaying exactly those products that were viewed by individual users in your e-shop. This is dynamic remarketing. Sounds great, right? The question remains when. What's going on Imagine that you sell, for example, perfumes. The user comes to your e-shop, browses and views/selects various products. He ends up leaving without ordering. You, as an AdWords advertiser, have the option to display banners to these users in the Google advertising network showing exactly the products they have chosen. Of course with a picture of the product, the price and possibly a description.

This is an absolutely great feature in C Level Executive List my opinion, because the user knows and cares about the products, so these banners will engage them almost immediately. If you combine this feature with an action, such as a discount, it will be very likely that the user will end up buying from you. image Example of a dynamic banner for remarketing. It is therefore a matter of graphic advertisements tailored exactly to individual users, which of course increases their relevance and attractiveness.



This ad format is based on linking to Google Merchant Center, so if you don't have one yet, I definitely recommend setting one up. When will it be? Unfortunately, this feature is currently only available in the closed beta test. Closed to only a few of the largest advertisers, such as Alza (but there are also, for example, parfums.cz and Bonprix). The test started around mid-January, but with these banners starting to appear more and more often, it looks like we might be in for a treat soon. More about Dynamic Display Ads on Google Ads .