What the Brastemp Campaign Says About the Digital Scenario

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Brastemp launched a captivating and humorous campaign that aims to establish a link between past and present, mixing its beloved and traditional poster children with memes generated by the internet, in an attempt to establish a comical and fun line between the actors and the scenes presented. Actresses recreate their unforgettable memes such as “I'm not capable of giving an opinion” by Gloria Pires and the classic “I don't have the slightest patience for those.

who are starting” by Suzana Vieira, establishing a direct connection with the brand's products, tying the entire piece with the traditional brand catchphrase “It’s not like this a Brastemp” that remains in people’s language to this day. The campaign is an excellent example of how to unite dbtodata.com digital and non-digital issues and promote the integration between tradition and modernity that the internet has brought so much over the years. Observing a brand as consolidated and as strong in the market as.



Brastemp using such banal and everyday humor certainly encourages other brands to immerse themselves in this promising aspect of unifying the two sides of advertising, digital and traditional media. It is no longer possible to ignore advances in technology and consumer behavioral change, so being flexible and willing to think in a more interconnected way is what will differentiate your brand from competitors in this market.