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发表于 2024-2-19 12:02:59 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式


Quickest ways to ruin an otherwise solid poster design is to make it too busy. Or it may be too difficult to decipher what you want to promote. That's why it's important to leave enough white space in your poster design. In the design world, “white space” (or “negative space”) refers to the space between design elements such as images, text, and borders. White space allows page elements to breathe and helps avoid a cluttered layout. Choose colors that have been proven to have great appeal, such as blue or green. Likewise, a modern sans serif font is a safe bet for communicating a business-themed message. Be sure to include event information and any attendee requirements in large, clear text. Use colors that are associated with the season: red and green for the winter holidays, orange and brown for fall, pastel shades for spring, bright yellows and blues for summer. Seasonal photos and icons will also add to the festive feel of your sign. If your poster is for an event your audience already knows about, you can skip the explanation and go straight to the main attraction. For example, if you're hosting a sales event for a specific holiday, make that holiday the first thing people see when they look at your sign.


Eye-catching color combination Do you remember Jake Middle East Phone Number List from State Farm? Do you remember the billboard he saw with the giant cow telling you to “come mor chikin”? Do you remember the commercial with the dogs and cats that look alone and abandoned with angelic music in the background? Chances are you answered yes to most of them. There is something in them. You saw them once or twice and they've been stuck in your head ever since. Maybe you thought you had completely forgotten about them, but once I started describing them, the ad came back to you. The average attention span of humans is eight seconds, which is not a lot of time. To make matters worse, that number has been steadily decreasing over the years. That means there are only a few seconds to grab your audience's attention, hold it, and make a lasting impression. There are many reasons why your ad might grab someone's attention, but the trick is to keep it and make it stick. It is important to know what ways to capture the attention of your target audience and what goes into creating an effective ad.



So the million dollar question is: what makes ads attract attention  Google control panel Examples of colors in advertising Todos queremos que los anuncios de nuestros libros destaquen entre los demás, pero ¿qué hace que un anuncio funcione mejor que otro? Aunque las imágenes, el tipo de letra, el texto, el vídeo o las animaciones marcan la diferencia, no hay que olvidar el poder del color. Con el Book Brush, podemos hacer que nuestro anuncio de libros “destaque” utilizando increíbles combinaciones de colores. Echemos un vistazo a la rueda de color para entender por qué ciertos colores se ven muy bien cuando se combinan con otros colores. Puedes usar esta información cuando diseñes todos los gráficos, incluyendo las portadas de tus libros. Aquí se utilizan dos colores en lados opuestos de la rueda de color para proporcionar una combinación de colores de alto contraste y alto impacto. (El fondo está en la sección de imágenes, busque ‘azul’ de Custom Creator). Aquí se utilizan diferentes tonos del mismo color para dar un aspecto sutil a los anuncios de su libro. Es una combinación de colores más relajante que los colores complementarios. (La imagen de fondo está en la herramienta Instant Mockups). Para añadir texto a una imagen monocromática, elige colores complementarios de la rueda de color.

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