Wise to keep a finger on the pulse and to continue

MimJannat89

Focus on EAT . New forms of structured data . Mobile and desktop results are growing further apart .Voice search . Local SEO becomes more important . The SERP is getting busier and busier Forget SEO tricks, go for quality SEO Trends: Focus for At the end of , everything would change with EAT . It was straightened out again in early with Florida . The June Core Update was rolled out halfway through the year and Google announced the BERT Update at the last minute . It was quite the year.

What has really changed in the world of SEO With each update from Google, search engine optimization is less about tricks and manipulation of the algorithm and more about building a lasting relationship with photo editor the search engine and its users. In , optimizing for the user and answering the search question as well as possible will also be central. Of course it is  to follow developments. By responding to the SEO trends below, your focus for becomes clear and you can get ahead of your competition.



BERT First, let's talk about Google's latest update: BERT. Basically, a Google update (including meme-worthy name) is nothing new. In recent years we have seen Florida, RankBrain, Penguin and Hummingbird pass by. Each of these updates has forever changed the way Google works. And now there is BERT: Bidirectional Encoder Representations from Transformers. Google itself explains the update as a way to better understand language and thus improve search results.