Then money is being thrown

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To prevent other users from experiencing the same frustration in future searches. Google seeks to ensure that the experience of searching and finding information is positive and if it is not, it takes actions to improve the user experience. The second thing is that a great opportunity is lost to achieve at least two things in the person who did the search: one is to position the company's brand by providing valuable information.

Ad the other is to have the opportunity that, if the information is good enough and the visitor wants to know more or be contacted, there is a conversion and that visitor becomes a prospect. Both opportunities Digital Marketing Service are lost due to a bad landing. The third thing is that, if the visitor arrived as a result of a paid campaign, an advertising campaign in Google Ads,  away because conversions will not be achieved.



Google will negatively affect a metric known as “ Quality score ” And does Google allow failed landings on bad landing pages? It does so less and less, as this is detrimental to the user experience, which is very important to Google. Google already measures the level of relevance between the search that was performed and the information that is on the page and, when it comes to campaigns with paid advertising, it affects.