What is cross-linking

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The term cross-linking has several equivalents, such as reciprocal link or reciprocal linking. Basically, its task is to exchange links between at least two domains, which in turn will result in higher ranking positions for the optimized website. What results can you expect from following this practice? Is it worth using the potential of cross-linking? You will find answers to these questions by reading our post! Get to know the details about cross-linking! CONTENTS: Cross-linking – a technique that raises doubts Cross-linking in the face of SEO Cross-linking versus content Cross-linking – a technique that raises doubts We have already explained what cross-linking means to a website manager. The SEO technique , based on cross-linking, applies both to sites managed by different people and to sites belonging to one owner.
  
Cross-linking has one main goal, which is to increase Special Database the domain authority and exposure among other platforms in the search engine. Undoubtedly, linking plays an important role in the process of website positioning. This is reason enough to look for more and more interesting ways to obtain links from external websites. Reciprocal link works great as a source of additional traffic from other platforms. Cross-linking and Google policy Cross-linking is allowed if the links look natural and redirect to pages that are thematically similar. Internet users who visit linked websites are not left indifferent. It is recommended to ensure the consistency and substantive value of the content published on websites. The user wants to get answers to their questions or expand their knowledge on a given topic. Keep this in mind when including a link on your website that redirects you to an external platform. Cross-linking in the face of SEO By gaining external links, you influence the positioning strategy implemented. The leader of search engines, Google, closely monitors the practices of SEO specialists, and uses content as the main point of reference when achieving high ranking positions. How does the algorithm perceive backlinks? These are some kind of clues about the domain's credibility level, which translate into positive results of the SEO strategy. What does cross-linking give you? Source: Is there a direct relationship between cross-linking and the effectiveness of the positioning process ? As a rule, cross-linking has a negative effect.



If you link with high frequency, in incredible amounts, you can expect the opposite results than you expected. Reciprocal linking is successful when you do it in moderation. A good opportunity to take advantage of this type of practice is to recommend an event organized by a given company or to promote the event in a broad sense. Often, companies enter into cooperation in which they place links redirecting each other to the partner's websites. When should you cross-link? The answer is very simple. Cross-linking only works well if you have a specific action plan. Careless implementation of links leads not only to chaos, but also to more serious consequences. One of the more restrictive penalties will be a filter imposed by Google as a response to violations of the regulations.