The BMW UK case study

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Conduct authentic, real-time interactions with leads and customers through social media Social media remains one of the most immediate tools for grabbing the attention of potential customers and drawing them into your storytelling. Make sure you write posts that create engagement and maintain an active presence in social media discussion communities by following so-called SMART goals for your platform usage plan. Algorithms, users and technological advancements are the things to keep tabs on. Although there are news out there like the Cambridge Analytica scandal , or the "scary" AlphaGo Zero which beat its "parent.

AlphaGo in less than 5 days by learning to play Japanese chess Go from scratch (after AlphaGo beat the champions at the world gaming championships), it is good to stay focused on how technology could really have a proactive impact on business strategies and, above all, how it could generate trust in customers in using your innovations. Social media algorithms: reference web designs and development service points or enemies? A machine learning technology algorithm is usually linked to a few simple rules that define and execute a given task. Your mission is not to understand the algorithm to try to circumvent it, but to keep it as a point of reference to create valuable content which, with the right social media marketing techniques and the right precautions.



Can appear on the right feeds and convert users . Big Data: the source of your decisions What artificial intelligence allows social media to do today is to impersonate a user even in their customer version . Just as Facebook, for example, allows us to view the posts of friends with whom we have the most interactions (reactions, conversations on messenger, shares, tags) by overshadowing others, its algorithm also adapts to our interests. If we start watching more car videos, at some point car company ads will pop up out of nowhere on our feed.