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EEAT – or Experience, Expertise, Authoritativeness, Trustworthiness
EEAT is an acronym for Expertise, Authoritativeness, Trustworthiness. This abbreviation appears in the Google Search Quality Evaluator Guidelines documentation, which provides instructions on how Google employees evaluate the quality of search results. There is no information in the documentation that these guidelines also apply to the operation of the algorithm, but it is definitely worth following these recommendations to create content rated as valuable by Google. There used to be an abbreviation of EAT, but at the end of 2022 Google updated the documentation, adding another element, i.e. Experience.
Experience – the creator should have experience in the subject he describes.
Expertise – the search engine promotes expert content. This effect can be achieved in many ways, e.g. by providing the sources of the quoted information or by marking as the author a person with authority in a given topic.
Authoritativeness - that's right, authority. Both the author and the website publishing content should be distinguished by authority.
Trustworthiness - trust that can be built, for example, by mobile number list naturally obtaining mentions of the domain within external websites (e.g. links). If you own a site and other sites cite it as a source, it can be a sign of trust.
See: What does working in SEO look like?
By focusing on EEAT, you increase the chance that your content will rank higher in Google search.
Characteristics of high-quality pages according to Google
Staying in the Search Quality Evaluator Guidelines documentation, you will find a term such as Page Quality. It is a set of guidelines that determine whether a specific content can be defined as valuable for recipients. Google pays attention to whether:
the site has high-quality content, including a descriptive or helpful title,
the website indicates who is responsible for the published content (author/organization/sources),
the site and the author have a positive reputation.
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