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It also helped that the nation's president endorsed Bessemer's movement for the organization. The company's attempt to instill fear among its ranks was considerably less potent on Staten Island than it was on Alabama. There is a wide gap between salaries at Amazon and other jobs at Bessemer, but in New York many companies offer similar compensation. The legal minimum wage is $15 an hour in the Empire State, and the unionization rate is about twice the national average. By contrast, the minimum wage in Alabama is $7.25 an hour and it is a “right to work” state where unions have a much more limited presence. Furthermore, ALU was easily able to refute Amazon's claims that it was an “outside” organization, a regular part of anti-union rhetoric that may have had some influence on Bessemer.

In Staten Island, everyone involved in the union campaign India Email List at JFK8 (or had worked before being fired, like Chris Smalls). For this reason, the absence of any union with a track record added up. The improbable triumph of ALU has some parallels with the initial successes of United Farm Workers (UFW, for its acronym in English). As Marshall Ganz, author of Why David Sometimes Wins , has argued , there are times when resources matter less than ingenuity, or what he calls "strategic ability.



In truth, the UFW succeeded with a very limited budget and a variety of innovative tactics, while the better-funded efforts of the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) to organize farmworkers failed. In some ways, the ALU campaign was markedly conventional. He set out to win a traditional labor representation election through the antiquated machinery of the National Labor Relations Board. But it also had some innovative aspects: ALU made extensive use of social media, particularly TikTok and Telegram.