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Having saturated with this knowledge, you will also begin to think in a different direction, and this will immediately set you apart from the stereotyped authors and marketers. Books about business: the best literature and the rules for studying it Read also Books about business: the best literature and the rules for studying it More Proven Advertising Practices by John Caples John Caples has created an excellent guide to growing your business strategically. It is not for nothing thatcopywriters, since his knowledge made it possible to fill selling texts with strategically correct thinking, with high conversion.
Every marketer knows his famous music school headline: "They laughed when I sat down at the piano... but when I started playing!" A copywriter should evoke the right emotions in a Buy Cell Phone Number List potential buyer with his text. He must be sincerely interested in the subject of the description - one of the basic rules of Caples. The book will help you learn important marketing techniques, teach the art of competent persuasion and arouse genuine interest among consumers. 10 marketing books everyone should read Fundamentals of Marketing (by Philip Kotler) The book reveals the secrets of marketing, helps to understand the flow of information, synchronize it and streamline it.




From Kotler's work you will learn the strategy of market analysis, the correct assessment of needs, get the necessary advertising skills and much more that is useful for beginners to know, and not to forget the real "sharks" of marketing. Find out which IT professions are in the TOP-30 with an income of 210,000 ₽/month The GeekBrains team, together with international career development specialists, have prepared materials to help you start the path to your dream profession. The selection contains only the most popular and highly paid specialties and areas in the IT field.