Real estate market before and after quarantine

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Not every brand becomes a successful business, but every successful business is a brand. And it is the understanding of their own “identity” that leads most companies to their goals. After all, it is much easier to build a marketing strategy if you have solid ground under your feet in the form of a creative and meaningful name, as well as your own values ​​and mission. However, even this explanation of the usefulness of branding can be called water. To understand the issue in more detail,



The editors of the Webpromo blog took the Buy Bulk SMS Service opportunity and talked with the creators of the creative solutions agency Patsany - strategist Evgeny Zingerman and creative Dmitry Yatsyna . Interview about branding, naming and common sense in creativity Evgeny Zingerman and Dmitry Yatsyna are the founders of the creative solutions agency Patsany Guys, hello! When preparing questions for you, we, of course, looked at your social networks. On Evgeniy’s Instagram profile, the first word is “brand.”





This is very interesting, because in the media you can often find discussions of the topic that we live in the era of brands. Do you agree with this? Evgeniy Zingerman: Hello! I would say that we live in an era of meanings and ideologies, and brands are already their derivative in the business world, which helps companies and people professing the same values ​​find each other. I see regular evidence of this both in the business world and, for example, in politics.