The Local Package is positioned at the top of a SERP

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Below AdWords results , although it may occasionally slip below organic links. A Local Pack is usually composed of: A map with locations and pins A five-star rating scale for each location Three search results some of which may be ads.
By clicking on a business icon, the user accesses the business profile card on Google , which contains more detailed information, including: Business opening hours Phone numbers Images Questions and answers Peak times Reviews img-semblog 60% of smartphone users contact a company directly, using search results (for example, the "click to call" option).
Additionally, a large number of voice search queries contain the Country Email List request "near me", which increases the popularity of this feature as voice search becomes more popular . This makes the Local Pack a fundamental marketing tool for attracting customers. We recommend that you learn both the most important tips for improving your local SEO presence and how to use the Google Business Profile (GBP, formerly known as Google My Business).



Much of the Local Pack search result data comes from GBP. Having complete control of your GBP profile will allow you to observe and manage this data. It's also important to note that Local Pack rankings are determined by a different algorithm than standard organic search rankings. Local Pack SEO, therefore, requires a different approach.

In addition to standard SEO tactics, such as mobile-friendliness, page speed optimization, and UX, you should focus on creating and optimizing your Google Business Profile and getting into local rankings . To learn more about the Local Pack algorithm and how to improve your local rankings, you can consult the official Google guide .