Only one of them however

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will be inserted in the Buy Box, i.e. in the box at the top right where Amazon automatically inserts the ' Add to cart ' button .That, in short, is the automatic choice suggested and displayed by Amazon , and as such it will be the equally automatic choice of many users . Why? Simple: firstly because the public trusts Amazon .

and is therefore inclined to follow its advice. It's a bit lik Europe Cell Phone Number List e on the Google search results page : most of the clicks are concentrated on the very first result, which had to work hard on SEO to get there ; and even to win first place on Amazon , i.e. the Buy Box, you have to satisfy the needs of a rather pretentious algorithm. But that's not all, there .


is another reason why most customers buy directly from the seller suggested inside the Buy Box: few people bother to go and check the prices , reviews and conditions of sales of other sellers relegated outside the Buy Box. After all, if this analysis has already been carried out by Amazon , why waste any more time?Well, now that you know what.





it is and what the advantages of the Amazon Buy Box are , let's see what criteria you need to take into consideration to win it in “direct” way.Essentially, therefore, the Amazon Buy Box rewards a particular seller over others, making their offer appear first when a user carries out a particular search.Think, for example, of a vinyl seller who places a Rolling Stones record in his Amazon store . 6 other retailers, however, present the same vinyl in their respective inventories: when a user searches for that record on Amazon , the algorithm will only be able to show the offer of all 7 retailers in the product sheet.