Send re-engagement campaigns

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Here’s a quick lesson:

If your list is two years old…
Scrap your list and start new. Reputable email service providers won’t let you send to lists that are two years old. Why? Two years is a long time, and there’s no way to know if subscribers are still interested in your emails.

If your list is old and not used consistently…
You need to refresh your list. Segment out subscribers who joined your list in the last year. Run those names through a validation program like Kickbox to eliminate emails that are no longer used. Now, send the group an email and see how it goes.

If subscribers are inactive…
Try to win them back. First, define what an inactive Belgium Email List subscriber is for your business, and then start crafting a re-engagement campaign to bring these customers back. And that brings us to our next topic.



Disengaged subscribers are still potential customers. Don’t say goodbye to them, re-engage them instead.

Re-engagement campaigns can win back customers, which is actually more cost effective than attracting new ones. Research shows the cost of winning back a subscriber is $28.50 while the cost to acquire a new contact is $55.24, according to Experian.