SEO: Google removes the "mobile-friendly" label from its results

Maisaakter

The search engine also plans to penalize sites pushing interstitial content on pages corresponding to results on mobile. Google announces two changes affecting the results of its mobile search engine. Almost two years after deciding to award the "mobile-friendly" label to sites that respect its mobile design guidelines, the group announces the withdrawal of this label from its results. Reason given by Google: 85% of the pages going up in its mobile SERPs now comply with this criterion, and therefore display the "mobile-friendly" label.

To keep search results clean, we will therefore remove this label. But the mobile-friendly criteria will continue to be a signal in the ranking of results. We will also continue to provide the mobile phone number list usage report within the Search Console , but also the mobile-friendly compliance test tool", specifies Google. Second modification announced by Google, always with a view to improving the quality of its results on mobile: the search engine will penalize sites pushing interstitial content on pages going up in its SERPs on mobile.



These pages prevent users from easily accessing the content they hope to find when they click on a result. This can be problematic on mobile devices with often small screens," argues Google. This second measure will take effect from January 10, 2017. Google mentions several examples of devices in the crosshairs of this measure: a popup covering most of the content, or even interstitials (covering all or part of the page ) that must first be rejected to access the content (read the official post of this announcement). Read this article for free By creating your free account you will be able to access all the articles of the JDN, without any limitation, as well as share your expertise by publishing chronicles. Learn more.