7 steps to creating an editorial social media strategy

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Improve your business results : the links created with your prospects and customers improve your sales in the short and long term . How to set up the different elements of a content strategy? Illustrative image: dealing with all the elements of an editorial strategy When you want To create an effective content strategy , you need to follow a specific methodology . To do this, I suggest that you do not neglect any of the 6 steps proposed below. Only by following this procedure will you be able to achieve your goals . Analyze the data : define your buyer persona , determine your company culture , analyze your competition and control existing content .

Build an editorial team : Carefully choose the different mobile number list content marketing professionals you need to achieve your goal. Establish an editorial line : the editorial line is the common thread that allows you to harmonize the creation of your content on your website and social networks an . editorial charter : this document is used to guarantee the quality and relevance of all your content on all communication channels. Create an editorial calendar : in the editorial schedule , you plan and harmonize your next publications on the Web.




Follow the editorial strategy : regularly check the effectiveness of your content strategy and adapt it according to the results obtained. To learn more about the best way to organize all the elements of an effective editorial strategy, I invite you to read the following article:“ How to establish an effective editorial strategy? ". What is the difference between editorial strategy and editorial line? a widened semantic field and keywords in the most important text areas (titles, introduction, metadata, He also knows how to create a quality HTML structure for his texts and configure the images and their attributes according to the directives issued by the search engines. The SEO editor also helps indexing robots to browse sites in a targeted manner by adding relevant internal links to its content.