TOP 5 SMS marketing tips for successful winter sales! - 手游群

After Black Friday, sales quickly take over during this festive period!

SMS marketing campaigns for winter sales will have a strategic stake for businesses.

This year the winter sales will take place from Wednesday January 12 to Tuesday February 8, 2022.

During the end and beginning of the year, offers multiply and become almost omnipresent. For consumers, it is a period of overexposure to advertising messages and a permanent quest for THE good deal. This pushes brands to reinvent themselves and differentiate themselves to attract the attention of future customers.

And what could be better than a direct, simple and effective communication lever to make yourself known?

In this article, we present the best mechanics to use to succeed in an SMS marketing campaign for the winter sales!

SMS is proving to be an effective and simple medium to reach your customers en masse. Here are a few points to explain why:

The smartphone equipment rate in France is 85.4% according to the MMA (Mobile Marketing Association) study.

According to the same study, 29% of French people go to a store after reading an advertising SMS.

SMS has the advantage of being easy to set up . Campaigns can therefore be programmed quickly.

Not forgetting that the latter also turns out to be an ecological solution because it takes over from the prospectus.

Today, this medium is increasingly popular with brands to communicate. As the MMA study further demonstrates, advertising SMS has seen growth of 72% since 2017. This communication lever therefore seems to have a bright future ahead of it!

SMS marketing is therefore a fairly promising lever for communicating about your offers during the sales. Furthermore, if SMS seems too short for your various communications, “enriched” SMS, or SMS 2.0, is the solution!

The particularity of enriched SMS is to integrate in the body of the message a link leading to a landing page . This page is generally designed to promote a specific offer , therefore it is often used during a single sending of the SMS. But if the offer remains the same, then the landing page can be reused for several sendings.

Please note that the landing page is fully customizable and many mechanisms can be put in place to make it attractive. At Wellpack, our teams support you in creating your SMS marketing campaign for the sales.

Multiply the impact of a campaign by promoting a special offer or sending your best wishes to your customers! These messages are generally very appreciated and will retain the attention of contacts.

The 5 best mechanics for a 2.0 SMS marketing campaign for winter sales

In order to make the landing page sent by SMS attractive, many modules are available: carousel, GIF, games, animations, etc. Find the best mechanics to set up for an event such as the winter sales! Modules that will arouse the curiosity of the mobile user and make the campaign unique and original.

Present your sale products using website development service the e-shop

If you want to highlight several sale products, then the e-shop mechanism is made for you!

This module allows you to have a quick and global view of a selection of products. The e-shop is presented as an online store, the products are presented there and a redirection link is associated with each of them. An ideal mechanism to promote the brand's flagship products.

For sales, consider presenting your best offers, which will generate interest from a majority of people.

This e-shop mechanism is to be favored if your objective is to generate online traffic. Finally, to measure the impact of the operation, it is relevant to integrate a promo code specific to the operation.

If you want to present even more products, it is possible to organize them by categories . This module is useful when you want to present a wide variety of products and optimize the page. Modules allow you to create different categories presenting several products each:

The categories are presented by a carousel (“Slider”) with an image and text for each section.

By clicking on the desired category, the mobile user will be able to discover the gallery of associated products. He will be redirected to the merchant site after having chosen his product.

Categories can also be presented in the form of a “tinder” . That is to say, the customer will be invited to slide right or left depending on what he likes or dislikes. This is called the “swiper” or “slide” module . Once all the sections have scrolled, the products attached to the “liked” sections will appear.

Arouse the contact's curiosity by keeping the offer in suspense. This encourages the prospect to follow through on the proposed mechanics and path. This interactive and entertaining approach helps to preserve the amount of the discount or gift.

To do this, several options are available to you: the “scratch ticket” and the “flipcard” .

The scratch card allows, as its name suggests, to scratch a visual to discover the offer hidden underneath. This module is very popular when it comes to creating an exchange between the brand and the customer.

The flipcard is a fun and interactive mechanism, with the same objective. But unlike the scratch card, you just have to click on the visual so that it “turns over” and makes the offer appear.