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Therefore, the first priority is to set up a special tag. This will allow you to group site visitors and sort them according to the necessary parameters. This can be done in both Google Ads and Google Analytics , but the latter is still preferable. Google Analytics has greater targeting capabilities, which will save you from adding additional tags to Google Ads. In addition, Analytics allows you to create lists of users not only based on the pages they visit, as is done in Google Ads , but also according to any other parameters. Given these possibilities, the choice is obvious. Next, you need to set up Google Analytics for remarketing. This process is simple, and its full description with detailed instructions can be found in Google Help. It is important that the Ads account is synchronized with Analytics. Otherwise, you won't be able to set up remarketing for your website.

In addition, linking to Analytics b2c email list provides a number of other benefits, so this is necessary not only for remarketing, but also for other advertising purposes. It is also important not to forget to include in the privacy policy a clause regarding the collection of user data and provide site visitors with the opportunity not to participate in this. Otherwise, sanctions from Google will follow immediately. Another critical step is dynamic remarketing. You can configure it in Google Analytics. Here, for example, you can set audience restrictions. It is important to remember that targeting must include at least one hundred people. This is one of Google's rules. If such an audience has not yet been reached, you need to use other promotion methods to gain the required number of leads.

Here you can set up a product feed, which is necessary when remarketing a specific product. How to build a campaign and audience After you have completed the technical stage and setting up remarketing, you can begin the advertising campaign itself. Here it is necessary, firstly, to determine the audience, and secondly, to form the advertising campaign itself. We will look at one of the most effective methods of remarketing, namely the sales funnel. When a visitor lands on your site, you need to determine where in the funnel they are. However, the end of the funnel is not the end goal of remarketing. Re-engaging an existing client is much cheaper than finding a new one. Therefore, it is necessary to concentrate on such an indicator as LTV, that is , customer lifetime value.