标题: How to sell after Black Friday [打印本页] 作者: triptyrani8074 时间: 2023-9-16 18:40 标题: How to sell after Black Friday Some companies still think that the last time to make good sales of the year is Black Friday and then the market only starts to turn around again after Carnival, which leaves two months without sales. But here you will see how to make these months as profitable as the others and you will also know how to increase your sales in the other months. Let's go? What is Black Friday How to sell on Black Friday What are Mental Triggers 5 Mental triggers Practical example Help your customer decide How to sell outside of Black Friday Conclusion What is Black Friday Black Friday started in the United States and there it takes place one day after the national Thanksgiving holiday. This date opens the Christmas shopping season. The date was incorporated in Brazil in 2010 when 50 stores carried out the promotion only in their online stores.
Since then, membership has gradually increased until it became the most important point of sale in the year for many Brazilian stores. Why does Black Friday sell? Let's now understand what makes this date sell both in Brazil and in the USA. How do you sell on Black Friday? Just like several sales that are happening while you read this text, on Black Friday sales increase due to three main factors, and none of them are low prices, which are often not that low. Two of these factors are commonly used Mental Triggers: Social Proof Trigger and Scarcity Trigger. The other motivation for sales to increase is that during this Phone Number List period companies do everything they should be doing throughout the year. Companies at this time of year invest much more in marketing than at other times and make a sales effort that they do not repeat on other dates.
To better explain these three points, let’s look at some examples. What are Mental Triggers Recent research shows that an adult makes an average of 35 thousand decisions per day, 80% of which are emotional and only then unconsciously do we give a rational reason for this decision. Our mind is influenced by external stimuli all the time that help us make decisions and some brands use some signs to help us choose their product. You make several decisions that are not 100% conscious. The best example of this is asking a person who drives how many times they change gears on the route they take every day, or how many times their eyes have blinked in the last two minutes. Mental triggers are based on this concept and studied within neuromarketing.
